Search Engine Optimisation (SEO)

So you've got your web site designed and up and running on the internet, but your wondering why nobody is viewing your site. For a web site to achieve maximum exposure it must be optimised to ensure an increase in targetted traffic to your website.

I can assist you to do this by ensuring the content and HTML layout on your web site pages is display in the most efficient manner to allow website 'spiders' to identify and index appropriate key phrases from your site. The result of 'spider-friendly' web sites is that you will have greater visibility on search engines such as Google and Yahoo. The end result of achieving a higher ranking on the major search engines is that there will be more users clicking through to your web site. For example if you were a company selling books in the Edinburgh area we would recommend optimising your website to have "edinburgh book shop" as the main key words within your web site content.

The success of any web site is crucially dependent on a successful Search Engine Optimisation campaign. I can assist you in selecting key phrases to use within your content, initially registering your web site with the major search engines to speed up the process of indexing your site and monitoring your key words and phrases to determine a measurable level of success.

Web Standards

I aim to develop all websites using the latest Web Standards specified by the World Wide Web Consortium (W3C). There are a number of advantages to this including greater visibility for Search Engines, Backwards compatibility to ensure people with older web browsers can still view your web site, accessibility for disabled users, increased download time, no errors and reduced maintenance costs.

By using Cascading Style Sheets you can consistently define the appearance and layout of your web site. This will offer the ability to manipulate the look and feel of your website from a central location.

Content Management System

I can implement a customised Content Management System to your website including a fully functional text editor for editing content directly online. This will allow you the freedom to add, remove and edit content to your website immediately to ensure you site is constantly up to date. The advantages of a dynamic web site will ensure your visitors return to your site again and again.

Database Solutions

If you have are considering storing a lot of content on your website then you may wish to consider investing in a database back-end solution for storage of the content. I recommend that you use a MySQL database due to its high performance, reliability and low cost.

If you have an existing database then I can assist you in migrating it to MySQL or alternatively in implementing a solution using your existing database package.

Graphic Design

I also design and create customised graphics and logo's. If you have an existing logo we can develop additional images for your website based on your original logo ensuring a level of consistency to your online and offline brand.

I recommend that the majority of your website be content based, however, additional graphics will add the finishing touch to a professional looking site.

Domain Name Registration and Website Hosting

Your website will need to be hosted on a web server in order to make it available on the internet.

We provide a fast, secure and reliable service hosted via a third party solution provider. To keep things simple I will always be your first point of contact for any problems with your website hosting.

I currently offer Domain Name Registration and Website Hosting from as little as £5.00 per month.

I can also assist you in identifying a suitable name for your online Domain.

Bespoke Web Application Development

If you have a great idea for a website or online application I can help you build it. Whether it be a customised database, content management or work tracking application I can help you create the ideal solution for your business or organisation.